Balmain Hair: Muse D'Amour

Jan 2025

Balmain Hair presents Muse D'Amour, a haircare campaign featuring model Jocelyn Ribeiro. Photographed by Sebastian Faena, the project centers on a series of intimate, high-contrast monochrome images set against a backdrop of soft textures and layered linens. Executed with a distinct low-key/chiaroscuro aesthetic, the photography leans into a voyeuristic perspective to frame the editorial visuals. The campaign, which utilizes an analogue/film quality to capture the movement and styling of the hair, maintains a consistent visual language through the use of sharp, high-contrast typography.

Monochrome

Low-key / chiaroscuro

Bedroom

Advertising Campaign