Baldessarini

Aug 2024

The Fall 2024 ad campaign for Baldessarini serves as a masterful study in quiet, elevated masculinity. Captured through the lens of photographer Andreas Ortner, the project channels a sophisticated and cinematic energy that feels both timeless and deeply grounded in luxury fashion. Through a blend of Editorial and Commercial imagery, the campaign transports viewers to the storied grounds of Château de Montastruc in France, where art director Raphael Hauber orchestrates a narrative defined by texture and atmospheric restraint. Stylist Daoud Daftari curates a wardrobe of rich, tactile layers—from velvet blazers and houndstooth tailoring to structured trench coats—that play perfectly against the organic, muted backdrops of the estate. The visual language relies heavily on natural light and a deliberate use of high-key and low-key chiaroscuro to emphasize the meticulous craftsmanship of each garment. Models Aaron Shandel and Qaher Harhash move through these scenes with a calm, contemplative presence, their direct gazes anchoring the viewer in the moment. Whether rendered in sharp, monochromatic analogue film techniques or soft, earthy-toned color palettes, the series exudes an understated elegance. By juxtaposing fine fabrics with weathered stone and misty landscapes, the campaign successfully elevates everyday tailoring into an art form, presenting a cohesive, refined aesthetic that honors the storied heritage of the Baldessarini brand.

Vertical, Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion