Bad Star Studio/Toshiba
Toshiba
ProjectToshiba
Date
Dec 2024
Description
This product animation for Toshiba showcases a range of hybrid laptop and tablet devices through a continuous, spiraling motion. By positioning the hardware against a dark background, the visuals emphasize the form factor, keyboard architecture, and touchscreen interface of the devices. The project was produced and executed by Bad Star Studios, who utilized motion graphics to detail the functionality of the hardware. The animation leans into a cinematic aesthetic, utilizing controlled, repetitive movement to display the versatility of the technology.
Style
Horizontal, Cinematic
Techniques
Animation, Motion Graphics
Industries
Consumer Electronics
Color
Jet Black
Silver
Background
Solid Colour
Context
TVC / TV Commercial
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