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Bad Star Studio/Toshiba: Toshiba

Date

Dec 2024

Description

Bad Star Studios developed this product animation for Toshiba, showcasing their latest hybrid laptop and tablet lineup. The video employs fluid motion graphics to highlight the device hardware, focusing on the integration of touchscreen interfaces and keyboard functionality. The piece uses a continuous spiral motion against a high-contrast dark background, a choice that emphasizes the hardware design through cinematic pacing. This project functions as a technical showcase for the brand within the consumer electronics sector.

Style

Horizontal, Cinematic

Techniques

Animation, Motion Graphics

Color
Jet Black
Silver
Background

Solid Colour

Context

TVC / TV Commercial

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