Ayawaskha

Jan 2022

Ayawaskha’s brand identity project establishes a refined visual language across print, digital, and editorial applications. The work combines minimalist graphic design with tactile, natural photography to position the brand within the culinary sector. Photographer Pablo Alzaga captures an interplay between industrial stainless-steel surfaces and organic textures, utilizing natural light and flash techniques. Complementing the photography, graphic designers Fabio Florez and Jose Houdini introduce a bold typographic system featuring clean serif lettering, high-contrast abstract illustrations, and precise emboss & deboss finishes. The identity leans into a sophisticated, earthy palette, grounding the brand's aesthetic in a mix of professional kitchen environments and cinematic landscapes. The project includes commercial 3D render mockups and printed stationery, resulting in a cohesive look that prioritizes material quality and geometric clarity.

Horizontal, Clean

Advertising Campaign