Axis Bank: Devanagari PIN | Republic Day 2025
Brand
Date
Jan 2025
Description
Axis Bank marks Republic Day 2025 with a project focusing on digital security, specifically addressing the risks of using birthdays as bank PINs. The campaign features a live-action presentation delivered by a speaker against a dark stage environment, integrated with magenta graphic elements that align with the brand’s visual identity. Developed by AutumnGrey India, the piece utilises corporate storytelling and clean framing to communicate its message. The production maintains a professional tone, relying on stage lighting to keep the focus on both the presenter and the detailed presentation graphics throughout the video.
Style
Horizontal, Corporate, Clean
Industries
Color
Burgundy
Pure White
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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