Axis Bank
Devanagari PIN | Republic Day 2025
Brand
Date
Jan 2025
Description
For their Republic Day 2025 campaign, Axis Bank introduces a new security feature enabling the use of Devanagari numerals for banking PINs. The creative execution, led by AutumnGrey India, centers on a live-action presentation delivered by a speaker against a minimalist dark stage. Utilizing a clean, corporate visual language, the film frames the speaker alongside magenta graphic overlays to detail the technical security benefits of the update. The project employs professional stage lighting to maintain focus on the functionality and the speaker throughout the presentation.
Style
Horizontal, Corporate, Clean
Industries
Banking
Color
Burgundy
Pure White
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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