Aviva
Making It Click
Brand
ProjectMaking It Click
Date
Dec 2024
Description
Aviva's 'Making It Click' commercial highlights the operational rhythm of a bustling Italian restaurant. The project focuses on the interplay between kitchen preparation, such as pizza baking and food service, and the front-of-house atmosphere. Developed in collaboration with agencies adam&eveDDB and King Henry, the production utilizes live-action technique and natural lighting to establish a warm, cinematic aesthetic throughout the restaurant environment. Academy Films managed the production, with post-production and VFX handled by Electric Theatre Collective, and audio work by tenthree, Twenty Below Music, and Sine Audio.
Style
Horizontal, Cinematic, Warm
Industries
Restaurants
Background
Café
Context
TVC / TV Commercial
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