AUDIO ADVERTISING - QUIT VICTORIA
Turning Listeners into Participants
Date
May 2026
Description
This audio advertising campaign for Quit Victoria utilizes abstract minimalist motion graphics to engage the audience. The visual execution centers on concentric shapes and shifting geometric elements set against a distinct terracotta background, providing a clean, modern aesthetic that supports the spoken-word narrative. The project incorporates dynamic motion graphics and artistic animation techniques to guide the viewer's focus. Emily Burns directed the sound design and music, bridging the gap between the static geometric elements and the campaign's audio-led call to action.
Style
Artistic, Horizontal, Commercial, Minimalist
Techniques
Animation, Motion Graphics
Industries
Public Awareness
Color
Rust
Off-White
Jet Black
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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