AUDIO ADVERTISING - QUIT VICTORIA Turning Listeners into Participants 2026

About

Quit Victoria launches this public awareness campaign, focusing on audio advertising as a primary touchpoint for listener engagement. The project leans into a minimalist motion graphics aesthetic, utilizing clean geometric shifts to underscore its spoken-word narrative. The visual approach features abstract animations composed of concentric shapes and shifting elements set against a solid terracotta backdrop. Music and sound design for the campaign were provided by Emily Burns.