Audible: Zen Commute

Brand

Date

Jan 2025

Description

Audible’s Zen Commute project, developed in collaboration with agency Fold7 and production house Partizan, focuses on the intersection of mindfulness and the daily routine. The commercial video centers on a group in a minimalist glass pavilion, utilizing natural light and a cinematic approach to frame a series of contemplative scenes. Technically, the execution relies on live-action technique and a clean, warm aesthetic to emphasize texture and focus. The meditative atmosphere is supported by post-production and sound design from Electric Theatre Collective and 750mph, respectively, with additional music production provided by Twenty Below Music. The project was facilitated by production service Ta Prod.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Industries

Streaming Platforms

Color

Cream

Medium Grey

Camel

Background

Mountain