Audible

Aug 2026

Audible leans into its signature wit with the Jennifer Coolidge 899 campaign, a sharp piece of media and entertainment advertising that finds the celebrated actress amidst the aisles of a bustling grocery store. The 30-second commercial captures a quintessential slice of life, placing Coolidge in the seafood section where she engages a perplexed clerk in an unexpected exchange. The creative direction, helmed by Max Cooper, masterfully balances the mundanity of a supermarket backdrop with the high-energy personality of its lead talent. By utilizing a live-action technique, the production grounds the absurdity of the narrative, allowing the humor to feel both spontaneous and polished. The cinematography leans into a bright, commercial aesthetic, utilizing the cold, clinical glow of overhead fluorescent lighting to create a stark yet funny contrast against the neon-accented displays. With media strategy provided by Wavemaker ANZ, the spot functions as an engaging lifestyle narrative that highlights the joy of audio entertainment in unlikely places. Rather than opting for overly stylized production, the film relies on the natural interplay between the performer and her environment to drive the hook, ensuring the brand identity remains front and center while maintaining a lighthearted, cinematic rhythm that resonates well within the competitive streaming and media landscape.

Humorous, Lifestyle, Commercial, Cinematic

Live-action Technique

CPG / Packaged Food, Streaming Platforms, Food & Beverage, Media & Entertainment