Audible

Aug 2026

Audible turns the monotony of a daily workout into an immersive narrative experience with its latest streaming platforms campaign, Epicjog. The project masterfully bridges the gap between reality and imagination, following a protagonist whose simple morning run across varied terrains—from urban city bridges to surreal, cow-patterned coastal landscapes—becomes a canvas for the worlds found within his chosen audiobook. By utilizing a sharp live-action technique paired with sophisticated quick-cut editing, the film transforms a standard lifestyle narrative into a grand, cinematic journey. The visual language thrives on this friction, as the shifting natural light of diverse environments mirrors the rhythmic intensity of the listening experience. To pull off such a fluid transition between the mundane and the surreal, the team leaned into high-concept production, with expert contributions from Cabin Edit and Electric Theatre Collective, whose VFX work grounds the more fantastical elements of the jog. Max Cooper provides a vital sonic layer that acts as the heartbeat of the edit, ensuring the audio-first nature of the brand remains front and center even amidst the visual spectacle. The project proves that when storytelling is integrated into the rhythm of daily life, the most ordinary physical activities can read as epic adventures, effectively capturing the transformative power that Audible brings to the media and entertainment landscape.

Lifestyle, Cinematic

Live-action Technique

Streaming Platforms, Media & Entertainment