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ATM Virtual: ATM Virtual's 2024 Driving Reel

Brand
ATM Virtual
Date

Feb 2025

Description

ATM Virtual presents their 2024 driving reel, a technical showcase detailing the studio's capacity for complex automotive production. The reel highlights the intersection of virtual production stages and robotic camera movement, demonstrating how large-scale LED environments are integrated with high-performance vehicle photography. The production focuses on the synergy between live-action technique and digital background manipulation. Featuring a variety of SUVs and sports cars, the reel documents the choreography of stunt driving alongside the precision of motion-controlled camera arms. This body of work underscores the practical applications of immersive LED technology in modern automotive advertising.

Style

Horizontal, Action, Cinematic, Clean

Techniques

Drone footage

Industries
Luxury Automotive
Background

Showroom

Context

Brand Film / Corporate Video

Associated creatives

ATM Virtual
ATM VirtualProduction
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