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Ashlyn

S25
Brand
ProjectS25
Date

Jan 2024

Description

The S25 campaign for designer fashion brand Ashlyn explores sculptural silhouettes and movement through a series of high-contrast editorial photographs. Captured by photographer Sarah Blais, the project leans into a minimalist aesthetic, utilizing clean studio backgrounds and monochromatic tones to emphasize the intricate draping, ruched detailing, and voluminous forms of the collection's garments. The imagery employs techniques like intentional motion blur and long exposure to add a dynamic, ethereal quality to the portraiture. With fashion styling by Melissa Levy, the editorial focuses on the interplay between fabric and form. Hair styling by Sabrina Szinay and makeup by Dan Duran complete the look, favoring sleek, polished finishes that anchor the atmospheric nature of the work.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Designer Fashion

Background

White Seamless

Context

Lookbook

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