Asahi Super Dry
Portfolio pack refresh
Brand
ProjectPortfolio pack refresh
Date
Dec 2024
Description
Asahi Super Dry introduces a refined visual identity for its portfolio pack refresh, developed by agency Purple Creative. The project centres on a brand video that recontextualises the brewery's product range through a sharp, analytical lens. Utilising 3D render and CGI techniques, the animation highlights the structural details of beer bottles and cans. The sequence leans into a minimalist aesthetic, pairing the packaging with data-driven graphic layouts, split-screen transitions, and precise typography to convey the brand identity in a clear, commercial format.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Animation, 3D render / CGI
Industries
Alcoholic Beverages
Color
Pure White
Charcoal
Crimson
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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