Armani Beauty
Back to School
Brand
ProjectBack to School
Date
Oct 2024
Description
Armani Beauty presents 'Back to School,' a focused campaign centered on clean beauty aesthetics and polished portraiture. The series features model Matteo Sinet, captured by photographer Desiree Mattsson in a controlled studio environment that emphasises refined textures. The project channels a minimalist approach, utilizing soft, directional beauty lighting to highlight skin details, glossy lip finishes, and groomed hair. Makeup artist Hiromi Ueda defines the look through luminous complexion work and subtle, flushed tones. These portraits lean into a commercial aesthetic, characterized by a neutral color palette and a clean studio backdrop.
Style
Vertical, Commercial, Glossy, Clean
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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