Armani Beauty
Back to School
Brand
ProjectBack to School
Date
Oct 2024
Description
Armani Beauty presents Back to School, a cosmetics campaign featuring a series of clean, portrait-focused studio imagery. The visuals centre on model Matteo Sinet, captured by photographer Desiree Mattsson. The execution relies on precise beauty light to emphasise skin texture and a polished aesthetic. Makeup artist Hiromi Ueda defines the look, pairing flushed cheeks and glossy lips with sharp styling to contrast against a neutral studio backdrop. These commercial assets highlight the brand's focus on refinement and editorial detail.
Style
Vertical, Commercial, Glossy, Clean
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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