Ardo: Brand Identity
Brand
Date
Feb 2023
Description
Mauricio Garza developed the comprehensive brand identity for Ardo, a project centered on refined hospitality design. The collateral spans restaurant menus, printed inserts, and tabletop accessories, utilizing a balanced color palette of mint green, red, and monochrome tones to establish a consistent visual language. Execution focuses on clean typographic hierarchy, pairing elegant serif typefaces with minimalist, geometric framing. The project integrates traditional engraved illustrations alongside modern layout techniques, resulting in a cohesive graphic design system suitable for both print and digital applications.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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