Ardo

Feb 2023

The brand identity for Ardo, developed by designer Mauricio Garza, explores a minimalist aesthetic for the hospitality sector. The visual system integrates clean, structured typography with a deliberate use of high-contrast color palettes, primarily utilizing soft mint greens, vibrant reds, and monochrome accents across both print and digital collateral. Execution leans into geometric framing and precise typographic hierarchy. The project encompasses a range of touchpoints, from restaurant menu layouts featuring traditional engraved illustrations to sculptural product styling and vector-based typography. The work highlights a cohesive approach to brand collateral through a combination of clean layouts, 3D render techniques, and natural light photography.

Horizontal, Commercial, Clean

Typography

Advertising Campaign