Architectural Digest
La hora feliz
Brand
ProjectLa hora feliz
Date
Sep 2025
Description
Architectural Digest presents 'La hora feliz,' a series of editorial still life compositions captured by photographer Lala Serrano. The work explores the intersection of luxury horology and floral arrangements through highly controlled, deliberate framing. Each composition utilizes hard light to cast graphic shadows against deep, saturated crimson backgrounds. The series emphasizes a tactile aesthetic, juxtaposing the organic textures of peonies, tulips, and protea against the metallic and leather elements of high-end wristwatches. Through this lens, everyday objects are transformed into sculptural elements within a minimalist, surreal visual narrative.
Style
Editorial, Vertical
Techniques
Hard Light
Industries
Magazines
Color
Dusty Rose
Background
Coloured Seamless
Context
Editorial
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