Architectural Digest: La hora feliz
Brand
Date
Sep 2025
Description
Architectural Digest’s La hora feliz project presents a series of editorial still life compositions exploring the intersection of horology and floral design. Captured by photographer Lala Serrano, the work utilizes hard light to create graphic silhouettes against saturated, crimson-toned backgrounds. The series features a tactile arrangement of luxury timepieces alongside organic elements like tulips, peonies, and pincushion protea. The imagery leans into a surreal aesthetic, pairing high-contrast shadows with precise, minimalist styling.
Style
Editorial, Vertical
Techniques
Hard Light
Industries
Color
Dusty Rose
Background
Coloured Seamless
Context
Editorial
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