Apple: Shot on iPhone - Baby
Brand
Date
Jan 2024
Description
Apple showcases the expressive range of its camera technology in this 'Shot on iPhone' commercial spot. The project captures an array of infants in domestic and outdoor environments, focusing on the details of facial expressions and textile textures within everyday life. Produced by TBWA Media Arts Lab Los Angeles, the piece utilizes live-action technique and natural light to maintain a clean, lifestyle-oriented aesthetic. The sequence focuses on the nuanced emotional shifts of childhood, framed through a diverse lens.
Style
Lifestyle, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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