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Apple: iPhone 15 Plus Battery - One More

Brand
Date

Jan 2024

Description

Apple showcases the sustained battery life of the iPhone 15 Plus in this spot, tracking a lively performance in a tropical courtyard. The narrative follows a young boy dancing through the afternoon and into the night, observed by family and friends. Utilizing live-action technique and cinematic framing, the film highlights the passage of time against the backdrop of a residential garden. The production features work from agency TBWA Media Arts Lab Los Angeles and production house Biscuit Filmworks.

Style

Horizontal, Action, Cinematic

Background

House

Context

TVC / TV Commercial

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