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·'The Foundation' 2023 Ad Campaign

Carolyn Murphy wearing an oversized crisp white button-down shirt with wide cuffs against a minimal pale wall.

Carolyn Murphy posing in an oversized black tailored coat over a white v-neck top against a plain studio background.

Carolyn Murphy seated in a black armchair wearing a cream suit and black draped coat for Another Tomorrow.

Model Carolyn Murphy standing with arms crossed wearing a dark navy tailored trouser suit against a plain pale studio backdrop.

Model Carolyn Murphy wearing a camel knit sweater and black trousers against a pale green studio background.

Model Carolyn Murphy wearing a white turtleneck blouse, seated on a black chair against a pale background

Model Carolyn Murphy wearing a white ribbed tank top and cream sweatpants against a muted studio background.

Model Carolyn Murphy seated on the floor wearing a tailored black blazer, black leggings, and slip-on black flats in a minimalist studio.

Model Carolyn Murphy seated in a black armchair wearing a cream pantsuit with a black coat over her shoulders.

Model Carolyn Murphy wearing an off-white tailored pantsuit seated in a black armchair against a neutral studio backdrop.

Model Carolyn Murphy wearing a black suit and white shirt against a soft light green background for Another Tomorrow

Carolyn Murphy posing in a sleeveless black midi dress and pointed-toe black flats against a neutral studio backdrop.

Carolyn Murphy wearing an oversized black coat and white top against a light wall in an Another Tomorrow campaign.

Model Carolyn Murphy wearing a white v-neck t-shirt and wide-leg blue denim jeans against a plain studio background.

Model Carolyn Murphy wearing a denim jacket and white t-shirt against a light green background for Another Tomorrow

Model Carolyn Murphy standing in a tailored black trouser suit with a draped white scarf against a plain studio wall.

Carolyn Murphy seated in a chrome armchair wearing a white t-shirt and wide-leg blue jeans against a pale seamless backdrop.

Model Carolyn Murphy wearing a black blazer and trousers with a white t-shirt against a light grey background

Another Tomorrow 'The Foundation' 2023 Ad Campaign 2023

About

For The Foundation 2023 ad campaign, luxury fashion house Another Tomorrow strips away the noise to spotlight the architecture of modern dressing. Under the creative direction of Elizabeth Giardina, the project leans into a philosophy of editorial minimalism, placing the focus squarely on the relationship between garment, silhouette, and the wearer. Renowned photographer Josh Olins captures model Carolyn Murphy in a series of highly controlled, deliberate portraits that channel a quiet, meditative intensity. By utilizing a mix of soft natural light and precise studio strobe setups, the imagery emphasizes the high-end textures of structured blazers, tailored trousers, and crisp cotton staples. The aesthetic is defined by its clean, monochromatic palette and restrained composition, favoring off-white, sage green, and neutral studio backdrops that allow the precise tailoring of the collection to take center stage. Eschewing flashy artifice, the campaign reads as a masterclass in modern wardrobe essentials, where the interplay of high-key lighting and shadow creates a sophisticated, timeless narrative. Through this focused visual approach, the project reinforces the brand's commitment to clean lines and refined form, presenting a collection that is as much about structural integrity as it is about the poise of the woman wearing it.