Another Tomorrow

Aug 2023

For The Foundation 2023 ad campaign, luxury fashion house Another Tomorrow strips away the noise to spotlight the architecture of modern dressing. Under the creative direction of Elizabeth Giardina, the project leans into a philosophy of editorial minimalism, placing the focus squarely on the relationship between garment, silhouette, and the wearer. Renowned photographer Josh Olins captures model Carolyn Murphy in a series of highly controlled, deliberate portraits that channel a quiet, meditative intensity. By utilizing a mix of soft natural light and precise studio strobe setups, the imagery emphasizes the high-end textures of structured blazers, tailored trousers, and crisp cotton staples. The aesthetic is defined by its clean, monochromatic palette and restrained composition, favoring off-white, sage green, and neutral studio backdrops that allow the precise tailoring of the collection to take center stage. Eschewing flashy artifice, the campaign reads as a masterclass in modern wardrobe essentials, where the interplay of high-key lighting and shadow creates a sophisticated, timeless narrative. Through this focused visual approach, the project reinforces the brand's commitment to clean lines and refined form, presenting a collection that is as much about structural integrity as it is about the poise of the woman wearing it.

Editorial, Vertical, Editorial, Commercial, Vertical, Commercial

Natural light, Natural light, Studio strobe, Studio strobe

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion