Android: Wear
Brand
Date
Jul 2023
Description
Android introduces the capabilities of its smartwatch interface in this promotional campaign, showcasing the device integration within daily routines. The project, produced by 1stAveMachine, focuses on the intersection of personal productivity and digital accessibility. The film utilizes live-action technique to ground the technology in familiar environments, moving from a workspace to an urban-inspired studio setting. The clean aesthetic is achieved through directional lighting and a stylized production design, highlighting the hardware through a series of interactions.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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