Plus X developed a comprehensive brand identity system for ANDMARQ, spanning physical collateral, apparel, and digital touchpoints. The visual language utilizes a vibrant palette of orange and red, balanced by high-contrast typography using the Neue Haas Unica typeface.
The project incorporates clean graphic design principles, favoring geometric contrast and structured typography. Physical applications include custom stationery, branded pencils, and apparel, while digital mockups demonstrate the system’s scalability across UI and mobile interfaces.
Techniques such as 3D rendering and vector illustration define the minimalist aesthetic, which focuses on clarity and structural hierarchy across various merchandising materials.
