Amtrak
NextGen Acela Has Arrived
Brand
ProjectNextGen Acela Has Arrived
Date
Apr 2026
Description
Amtrak introduces its NextGen Acela rail service in this campaign spot, highlighting the engineering and interior design of the high-speed fleet. The film follows a character moving through an open landscape as mechanical components and seating configurations assemble into the train. Produced by Mekanism and Stept Studios, the project utilizes cinematic framing, with VFX by Fran Thompson to create its technical assembly sequence. The spot relies on warm, golden hour lighting to ground the CGI elements within a vast, natural setting.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
3D render / CGI, VFX / visual effects
Industries
Airlines
Color
Jet Black
Medium Grey
Background
Clear Sky
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.