Amazon Studios Red One Krampus Bar 2025

About

Amazon Studios expands the world of 'Red One' with a promotional campaign centered on the Krampus Bar. This project leans into a moody aesthetic, utilizing cinematic lighting and a dark red colour palette to build suspense through atmosphere and mystery. The sequence highlights a narrative of a missing Santa, shifting focus to an underworld event. The work channels action-oriented storytelling through live-action technique and dramatic text cards to establish the tone of the promotion. Creative development for this project was handled by Allied Global Marketing Ireland and Allied Global Marketing US.