Amazon Studios: Red One Krampus Bar
Brand
Date
Feb 2025
Description
Amazon Studios expands the world of 'Red One' with a promotional campaign centered on the Krampus Bar. This project leans into a moody aesthetic, utilizing cinematic lighting and a dark red colour palette to build suspense through atmosphere and mystery. The sequence highlights a narrative of a missing Santa, shifting focus to an underworld event. The work channels action-oriented storytelling through live-action technique and dramatic text cards to establish the tone of the promotion. Creative development for this project was handled by Allied Global Marketing Ireland and Allied Global Marketing US.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Jet Black
Crimson
Background
Alley
Context
Brand Film / Corporate Video
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