Amazon Studios

Red One Krampus Bar

Brand

Date

Feb 2025

Description

Amazon Studios expands the promotion for its holiday-themed feature with the Red One Krampus Bar project. This marketing piece leverages cinematic lighting and a moody, dark red color palette to establish an atmospheric narrative, centered on the disappearance of Santa and the emergence of a new authority for the season. Developed in collaboration with Allied Global Marketing Ireland and Allied Global Marketing US, the creative utilizes live-action techniques and high-contrast visuals to lean into the film's darker tone. Through rhythmic text overlays and environmental details like missing-person posters, the sequence builds suspense for an immersive, Krampus-themed event.

Style

Horizontal, Action, Cinematic, Moody

Industries

Streaming Platforms

Color

Jet Black

Crimson

Background

Alley

Context

Brand Film / Corporate Video