Amazon Studios: It's In The Game: Madden NFL (Official Trailer)
Brand
Date
May 2025
Description
This official trailer for Madden NFL, produced for Amazon Studios, explores the expansive cultural reach of the long-running video game franchise. Through an energetic edit, the piece charts the evolution of the series from early pixelated iterations to the current state of modern sports simulation. The film leans into a cinematic aesthetic, utilizing archival footage and live-action technique to bridge the gap between digital gameplay and real-world football culture. Creative development was led by the agency INTERMISSION, with a soundscape designed by The Crystal Creative.
Style
Horizontal, Cinematic, Clean
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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