AMAZON MUSIC: On the Go

Brand

Date

Nov 2024

Description

Amazon Music’s 'On the Go' campaign explores the integration of audio content into the daily transit experience. Produced by Biscuit Filmworks UK and conceptualized by agency Wieden+Kennedy Amsterdam, the commercial captures travelers navigating a bustling airport environment while engaging with music and audiobooks through the platform's mobile app. The execution relies on live-action technique and cinematic framing to document the user experience. By focusing on the intersection of travel and personal audio, the production maintains a clean aesthetic, emphasizing the portability of the streaming service across varied environments. Post-production duties were shared by Trim Editing, Selected Works, and Ethos Studio, with sound design by Wave Studios.

Style

Vertical, Cinematic, Clean

Industries

Streaming Platforms

Color

Jet Black

Navy

Background

Transport Hub

Context

TVC / TV Commercial