AMAZON MUSIC
On the Go
Brand
ProjectOn the Go
Date
Nov 2024
Description
Amazon Music’s 'On the Go' campaign highlights the portability of the streaming platform, centering on a diverse array of travellers navigating a busy airport terminal. The project leans into a clean, cinematic aesthetic, capturing intimate moments of users engaging with audiobooks and music through their smartphones and headphones. Developed by Wieden+Kennedy Amsterdam, the live-action production brings a sense of rhythm to the transit environment through dynamic framing and natural lighting. Post-production for the spot was managed by Trim Editing, Selected Works, and Ethos Studio, with sound design by Wave Studios providing the auditory backdrop.
Style
Vertical, Cinematic, Clean
Industries
Streaming Platforms
Color
Jet Black
Navy
Background
Transport Hub
Context
TVC / TV Commercial
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