AM

Jun 2025

This brand identity project for AM establishes a clinical yet contemporary aesthetic, integrating scientific themes with clean, minimalist graphic design. The project spans across print, digital, and motion-based assets, utilizing motion graphics to animate abstract blue geometric shapes, fluid transitions, and data-driven interface elements. Developed by Lettera7, the design system employs a consistent palette of neutral backgrounds paired with vibrant blue accents to unify disparate touchpoints, from packaging and product catalogues to digital billboard displays. The work leverages macro photography and organic animation to evoke a precise, technical feel, balanced by clear, architectural typography that highlights the brand's focus on innovative solutions.

Horizontal, Commercial, Clean, Minimalist

Motion Graphics

Brand Film / Corporate Video