Logo

AM: Brand Identity

Brand
AM
Date

Jun 2025

Description

This brand identity project for AM establishes a cohesive visual language across digital and physical touchpoints. Led by graphic design studio Lettera7, the work leans into a minimalist aesthetic defined by clean typography, fluid motion graphics, and a restrained color palette of deep blue, white, and grey. The project incorporates diverse applications including digital billboards, data visualization interfaces, and print packaging. Technical visual elements such as abstract geometric shapes and microscopic imagery signal a focus on clarity and precision. The execution integrates motion graphics and macro photography to create a contemporary, architectural corporate presence.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Motion Graphics

Context

Brand Film / Corporate Video

Associated creatives

Lettera7
Lettera7Graphic Design
5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by