Altuzarra

Dec 2025

Altuzarra’s 'Show Portraits' 2025 ad campaign is a series of minimalist fashion images that foreground the brand’s focus on texture and sculptural silhouette. Captured against deep, dark backdrops, the campaign employs low-key, chiaroscuro lighting to isolate intricate garment details—from fringed fabrics and lace collars to metallic embellishments—while maintaining a clean, editorial aesthetic. Creative director Joseph Altuzarra collaborated with photographer Su Mustecaplioglu to anchor the series in a consistent visual language, punctuated by bold, white serif typography overlaid centrally across each frame. The imagery frequently balances human subjects with deliberate, artistic object styling, incorporating minimalist floral elements and structured handbags. Styling by Malina Joseph Gilchrist, complemented by hair by James Pecis and makeup by Hannah Murray, ensures a polished, cohesive presentation of the season’s collection.

Editorial, Horizontal, Clean

Luxury Fashion Houses

Black Seamless

Advertising Campaign