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Almarai: Appreciate the Blessings

Brand
Almarai
Date

Apr 2026

Description

Almarai’s 'Appreciate the Blessings' campaign leans into a handcrafted aesthetic to highlight the connection between agricultural origin and the family table. The project, a food and beverage commercial, moves through a detailed village setting rendered in a stop-motion style, observing the harvest of fresh produce and dairy production. Created in collaboration with Wbedia, Zombie Studio, and Dreambox Films, the film uses warm, golden-hour lighting to frame the process of collection and preparation. By centering on traditional agricultural practices and communal mealtime rituals, the production utilizes cinematic animation and visual effects to create a nostalgic atmosphere.

Style

Horizontal, Cinematic, Warm, Nostalgic

Techniques

Animation, VFX / visual effects

Industries
CPG / Packaged Food
Color
Rust
Camel
Forest Green
Background

Forest

Context

TVC / TV Commercial

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