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·Katseye Is Done Following the Rules

Model in an extravagant red ruffled gown posing dynamically alongside a giant silver and red lipstick on a reflective white floor.

Woman with spotted eye makeup and pink polka-dot lips holding a calla lily stem against a white backdrop.

Close-up portrait of a woman with pink polka-dot lips, graphic dotted eyeliner, and pearl earrings, holding a spotted orchid.

Woman in a white strapless mini dress posed atop a stack of oversized nail polish bottles spilling polka-dotted liquid.

Woman with retro wave hairstyle and polka dot lipstick wearing a polka dot bustier top and sheer gloves against a white backdrop.

Members of Katseye wearing colorful latex dresses posing together in front of an illuminated vanity mirror.

Lara Raj of Katseye in a silver fringe mini dress holding an oversized sparkling makeup brush overhead against a white backdrop.

Woman in a blue rhinestone dress and platform heels resting on top of a large round perfume bottle against a white background

Close-up beauty portrait of Lara Raj wearing an ornate gold maang tikka and pink polka-dot lipstick.

Close-up beauty portrait of Katseye member with blonde hair, polka dot lips, layered pearl choker, and embellished manicure.

A woman in a white corset and feathered shrug poses standing on one leg while holding a giant pink lip pencil on a white seamless backdrop.

Allure Magazine Katseye Is Done Following the Rules 2026

About

In this vibrant editorial campaign for Allure Magazine, the global pop sensation Katseye takes center stage, defying convention through a lens of surrealism and playful high-fashion rebellion. Captured through the sharp, polished eye of photographer Charlotte Rutherford, the project channels a Y2K-inspired aesthetic that feels both nostalgic and distinctly avant-garde. The imagery leans into the art of the oversized, utilizing massive props—from colossal lipstick tubes to towering perfume bottles—to create a striking juxtaposition between the talent and the cosmetic objects they inhabit. This visual narrative is grounded by the meticulous styling of Lisa Jarvis, who balances ornate textures with clean, minimalist compositions. The portraits, elevated by Evanie Frausto’s dynamic hair styling and Alexandra French’s bold makeup artistry—defined by graphic eyeliner and intricate polka-dot lips—transform the studio space into a playground of beauty and imagination. Every frame, executed with precise studio strobe lighting and high-key techniques, emphasizes a sense of motion and confident character. With the addition of detailed nail art by Juan Alvear, the series achieves a cohesive, multi-layered visual language that feels at once commercial and conceptual. By pushing the boundaries of traditional beauty photography, this collaboration between Allure and the members of Katseye successfully frames the group not just as performers, but as icons of a bold, rule-breaking generation.