Alloy

Apr 2026

Alloy’s This Is campaign for the skincare and beauty sector positions the brand within the wellness landscape through a series of vignettes featuring women navigating different life stages. The project utilizes live-action technique and cool color grading to blend lifestyle imagery with medical insight, showcasing diverse activities such as outdoor skateboarding and professional culinary preparation. With creative production led by Quirk Creative, the campaign integrates informational graphics and clean typography to highlight support systems for personal wellness. The visual execution relies on natural lighting to maintain an accessible, clear aesthetic throughout the promotional video.

Horizontal, Commercial, Cool, Clean

Skincare

Solid Colour

TVC / TV Commercial