Allbirds: The Roots | Allbirds Making Of

Dec 2025

This behind-the-scenes film provides a look at the commercial production process for Allbirds, documenting the technical orchestration required for a high-street fashion campaign. The footage captures the movement between indoor staging, exterior night setups, and trailer locations, focusing on the practical coordination of equipment and crew. Filmed with a vertical orientation, the project utilises an analogue film aesthetic that leans into a documentary-style narrative. The piece records the setup of professional lighting rigs and the framing of shots, offering a grounded view of a live-action technique production environment with production service support from The Roots and production by Tool of NA.

Documentary, Editorial, Vertical

Analogue / film

Set-dressed

Backstage / Behind the Scenes