Alix Higgins

Dec 2024

The Alix Higgins Resort 2025 campaign presents a series of fashion editorial images that centre on contemporary apparel. The collection features a mix of intricate prints, knitwear, and dresses, captured against a clean, minimalist studio background. With casting led by XNORKPOWKA, the project leans into a bright, even lighting approach that emphasises the distinct textures of the garments. The campaign imagery is supplemented by a structured casting presentation, which documents the models across various studio and architectural settings. This documentation maintains a focus on clean composition and integrated typography, highlighting the label's seasonal aesthetic through a crisp, editorial lens.

Editorial, Clean

White Seamless

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