Alix Higgins: Resort 2025 Campaign
Brand
Date
Dec 2024
Description
Alix Higgins presents the Resort 2025 campaign, an editorial series that centres on the collection's contemporary silhouettes and graphic textiles. The imagery prioritises a minimalist approach, utilising bright, even lighting and a stark studio environment to foreground the textures found throughout the knitwear and printed garments. Cast by XNORKPOWKA, the campaign features a diverse group of models presented through both full-length portraiture and a structured casting layout. The aesthetic relies on a clean, editorial style, with typography integrated directly into the frame to maintain a precise, archival presentation of the season's apparel.
Style
Editorial, Clean
Color
Jet Black
Pure White
Background
White Seamless
Context
Lookbook
Associated creatives
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