Lady Gaga: MAYHEM
Brand
Date
Mar 2025
Description
The MAYHEM editorial project centers on a series of portrait studies of Lady Gaga, captured by photographer Frank Lebon. The work utilizes a split-frame composition and experimental techniques, including long exposure and motion blur, to examine the subject through a raw, artistic lens. Fashion editors Nick Royal and Peri Rosenzweig define the aesthetic with dark, textured layering, while hair stylist Frederic Aspiras and makeup artist Sarah Tanno introduce dramatic, detailed accents. With production design by Ava Villafañe, the project leans into a minimalist, analogue film aesthetic that prioritizes grainy, desaturated textures and natural light.
Style
Editorial, Vertical
Context
Editorial
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