Alan Ward: 2020
Brand
Date
Feb 2025
Description
Alan Ward’s '2020' commercial highlights the retailer’s winter sale event across its core homeware and furniture collections. The spot leans into a clean, live-action aesthetic to showcase a variety of interior settings, moving through styled bedroom vignettes, living room arrangements, and family-oriented dining spaces. Produced with agency support from AdSmart from Sky, the campaign captures the breadth of the brand's retail offering. Promotional overlays focus on seasonal incentives, specifically communicating financing options and discounted pricing across the furniture inventory.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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