Alan Crocetti

Aug 2026

Alan Crocetti continues to push the boundaries of modern accessories with the GOTHIKA 2026 ad campaign, a bold exploration of raw, visceral aesthetics within the high-fashion jewellery landscape. This campaign leans into an evocative visual language that favors mystery over conventional product display, grounding the brand’s intricate silver-toned pieces in a deeply cinematic context. Under the precise creative direction of Jovan Stankovic, the project embraces a striking editorial sensibility that feels both intimate and expansive. Photographer Maverick Tollon captures the collection through a masterful lens, utilizing high-contrast lighting to define the intricate details of the jewelry against the subject’s form. By employing a distinct chiaroscuro effect, the imagery creates a moody, low-key atmosphere that allows the metallic textures of the ear cuffs and pendants to glint from the darkness, underscoring the raw, melancholic beauty central to the house. The deliberate use of deep, indistinct shadows and draped elements enhances the drama, transforming a traditional commercial endeavor into a piece of visual storytelling. This project is a testament to how meticulous artistic control and a commitment to dark, evocative atmosphere can elevate a brand’s narrative, proving that jewelry is not merely an accessory but a vital component of one's architectural and emotional identity in the contemporary fashion sphere.

Editorial, Commercial, Moody, Raw

Low-key / chiaroscuro

Jewellery, Fashion