Aero
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2024
Description
The brand identity for airline Aero, developed by Otherness, establishes a visual language defined by minimalist typography and a vibrant signature gradient ranging from yellow to red. The project spans collateral across travel and hospitality sectors, integrating geometric motifs and clean layouts into everything from boarding passes and luggage tags to cabin accessories and aircraft livery. Applications range from digital out-of-home motion graphics in urban settings to refined product photography. The design system leverages high-contrast branding on dark surfaces, balanced by white space and structured, clean-lined art direction throughout the touchpoints.
Style
Commercial, Horizontal, Clean, Minimalist
Industries
Airlines
Color
Pure White
Context
Advertising Campaign
Associated creatives
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