Adriana Degreas

Oct 2024

For the Spring 2025 ad campaign, Adriana Degreas moves beyond traditional swimwear imagery, leaning into an immersive, cinematic visual language that explores the intersection of high fashion and organic architecture. Under the creative direction of Adriana Degreas and the expert lens of director Enrico Beer Boimond, the campaign transcends the typical commercial lookbook, instead opting for a moody, editorial narrative set against the dramatic backdrop of Sardinia. Throughout the series, model Bertta Kiiskinen grounds the work, appearing within a curated sequence of desert paths, sculptural terracotta villas, and sun-bleached yacht decks. The imagery relies heavily on the interplay of textures, contrasting the high-sheen metallic finishes of the swimwear with the raw, tactile surfaces of plaster and stone. Techniques such as 35mm film, analogue film grain, and deliberate natural light ensure the project reads as an evocative lifestyle editorial rather than a standard product showcase. By prioritizing wide, landscape-focused compositions and a muted, earthy color palette, the campaign emphasizes scale and fluid geometry, successfully capturing a serene and sophisticated essence. Produced with support from Nicole Degreas and Gabriel Weil, this collection channels a sense of raw, minimalist elegance, where every frame feels like a thoughtful study of form, light, and movement within a carefully considered environment.

Editorial, Lifestyle

Natural light