Adina Burlacu: Brand Identity

Brand

Adina Burlacu

Date

Mar 2022

Description

The brand identity for Adina Burlacu, developed by designer Mateo Buitrago, establishes a minimalist and structured visual system. The project encompasses a comprehensive suite of assets, ranging from tactile business stationery to large-scale exhibition signage and digital interfaces. Built on a foundation of clean typography and geometric motifs, the identity leans into a restrained, neutral palette. The application across physical environments—including industrial brick surfaces and urban stone structures—highlights the work's editorial sensibility and emphasis on spatial branding. The system is grounded in a precise grid-based approach, featuring balanced logo variations and symbolic marks that translate effectively from print to mobile platforms.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Color

Pure White

Jet Black

Context

Advertising Campaign

Associated creatives

Mateo BuitragoGraphic Design

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Adina Burlacu: Brand Identity

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