Adidas
ZX
Brand
ProjectZX
Date
Jun 2026
Description
Adidas introduces the latest collection for the ZX line in this commercial film, placing a focus on contemporary sportswear and technical footwear. The project unfolds across a series of surreal, brightly coloured stylized rooms, creating a distinct visual atmosphere that highlights the dynamic range of the apparel. Produced by GREATERGOOD, the piece integrates live-action technique with layered VFX and visual effects to ground the footwear in vibrant, graphic environments. The execution features a diverse cast interacting with floating objects and bold geometric motifs, balancing performance-driven aesthetics with high-energy movement.
Style
Horizontal, Commercial, Saturated
Techniques
VFX / visual effects
Industries
Sportswear
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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