Adidas
ZX-2
Brand
ProjectZX-2
Date
Feb 2025
Description
Adidas introduces the ZX-2, a promotional brand film produced by All Of Us Here. The piece features a direct-to-camera presentation set against a clean, minimalist backdrop, utilising a vertical orientation for contemporary digital impact. The project channels a cinematic aesthetic through its juxtaposition of stark, clinical visuals and soft, abstract motion graphics. The sequence leans into a refined live-action technique, focusing on composition and tonal contrast to establish its visual rhythm.
Style
Vertical, Cinematic, Clean
Industries
Telecommunications
Color
Pure White
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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