Adidas: Women in Power - NY
Brand
Date
Dec 2025
Description
Adidas presents Women in Power - NY, a high-energy commercial campaign centered on the movement and athleticism of its featured talent. Captured in a controlled, brightly lit studio environment, the project highlights the brand's sportswear collection through a series of basketball drills and dynamic movement sequences. The production, handled by GREATERGOOD, utilizes a blend of live-action technique and CGI to emphasize performance. The edit leans into a kinetic aesthetic, featuring split-screen compositions, rapid cuts, and a color grade dominated by blue and purple tones to maintain a high-tempo visual rhythm.
Style
Horizontal, Commercial, Action, Clean
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Navy
Jet Black
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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