Adidas: Women in Power - London
Brand
Date
Dec 2025
Description
Adidas presents the Women in Power - London project, an energetic sportswear campaign capturing the intersection of movement and personal expression. The film features a dancer and athlete navigating a vibrant indoor sports venue, transitioning between choreography and soccer-focused drills. Produced by GREATERGOOD, the piece relies on a dynamic live-action technique to emphasize athletic performance. The visual execution makes extensive use of quick cuts, slow motion, and colourful graphic overlays, resulting in a fast-paced, high-energy tone that frames the apparel within a modern urban context.
Style
Vertical, Commercial, Action, Warm, Graphic
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Royal Blue
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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