Adidas: True Originals
Brand
Date
Sep 2018
Description
Adidas introduces the True Originals campaign, a sportswear-focused project that explores nocturnal urban settings through a cinematic lens. The film features atmospheric night scenes, following a rider on a dirt bike through city streets illuminated by neon storefronts and street lamps. Produced by Greenpoint Pictures, the project leans into a moody, low-key visual aesthetic. The work utilizes a live-action technique to capture candid moments of individuals in dimly lit car and street environments, grounding the fashion-forward sportswear in an authentic urban context.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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