Adidas: Change is a Team Sport

Sep 2020

Adidas presents 'Change is a Team Sport,' a campaign that leans into the energy of collective action through a high-tempo commercial film. Set within the familiar confines of a school locker room and hallway, the piece brings together a diverse cast of athletes and performers. The project uses fast-paced editing and choreography to capture a sense of movement and unity. Cinematic and live-action techniques define the visual tone, while the use of natural light accentuates the athletic apparel and set design. The creative execution for the campaign was led by agency Johannes Leonardo, with production by SMUGGLER. Post-production and VFX were managed by Artjail and Company 3 New York.

Horizontal, Cinematic

Natural light

Office

TVC / TV Commercial