Adidas: Superstar
Brand
Date
Nov 2023
Description
Adidas revisits its heritage with 'Superstar,' a cinematic commercial directed by Daniel Wolfe that explores the intersection of sportswear and cultural history. The film transitions through a series of vignettes set within vintage arenas, locker rooms, and outdoor courts to establish a grounded, classic aesthetic. Produced by Love Song, the project leans into a 16mm and Super 8 live-action technique to achieve its distinct period-accurate visual texture. The narrative focuses on the evolution of the brand's iconic footwear through a series of atmospheric, character-driven scenes.
Style
Horizontal, Cinematic
Techniques
Super 8 / 16mm
Industries
Context
TVC / TV Commercial
Associated creatives
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