Adidas
Strands
Brand
ProjectStrands
Date
Feb 2025
Description
The Adidas 'Strands' project is a focused study on the intersection of sport and precision engineering. This production highlights the intricate construction of athletic footwear, using a dark and moody visual language to draw attention to surface textures and material composition. Technically refined, the campaign utilizes 3D render / CGI and slow motion sequences to track the complex architecture of woven threads. The cinematography leans into a cinematic aesthetic, prioritizing high-contrast lighting to accentuate the contours of the gear while maintaining a clean, technical presentation for the sportswear brand.
Style
Horizontal, Action, Cinematic, Moody, Clean
Techniques
3D render / CGI, Slow motion
Industries
Sportswear
Color
Navy
Charcoal
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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