Adidas: Strands
Brand
Date
Feb 2025
Description
Adidas presents Strands, a specialized look at the intricate engineering behind their latest sportswear footwear. The film focuses on the tactile composition of the gear, emphasizing woven threads and material textures through a series of rhythmic, close-up movements. Produced by All Of Us Here, the piece utilizes 3D render / CGI techniques to isolate the product in a moody, low-key setting. The production leans into a cinematic visual language, pairing slow motion with dramatic lighting to highlight the contours and precision of the athletic design.
Style
Horizontal, Action, Cinematic, Moody, Clean
Techniques
3D render / CGI, Slow motion
Industries
Color
Navy
Charcoal
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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