Adidas: Remember The Why: 60s
Brand
Date
Dec 2022
Description
Adidas presents "Remember The Why," a 60-second live-action spot that leans into a high-energy aesthetic. The film utilizes a moody, cinematic visual language, dominated by cool blue tones and deep shadows that frame the nighttime narrative. The piece captures a series of rhythmic, rapid-motion sequences. From the silhouettes gathered at a building exterior to the tight shots of individuals near a vehicle, the work prioritizes atmosphere and movement. Sound design and composition for the project were handled by Barking Owl.
Style
Horizontal, Cinematic, Moody, Cool
Color
Navy
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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