Adidas: Paper Football
Brand
Date
Oct 2024
Description
Adidas brings the focus to the gridiron in Paper Football, a cinematic campaign spotlighting the intensity of the sport. The film channels a high-energy, immersive aesthetic, moving between tight shots of a player in a number 24 jersey and the atmosphere of a stadium under night lights. Produced with creative direction from Opinionated and production by Radical Media, the spot utilizes live-action technique and dramatic low-key grading to build its atmosphere. Post-production and VFX were managed by Framestore New York and Company 3 New York, with sound design by Machine.
Style
Horizontal, Cinematic, Moody
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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