Adidas: Original is Never Finished (Desiigner & MadeinTYO Remix)
Brand
Date
Oct 2025
Description
Adidas revisits its 'Original is Never Finished' campaign in this music-focused project featuring artists Desiigner and MadeinTYO. The visual narrative moves through gritty industrial landscapes contrasted against neon-lit environments, leaning into a cinematic aesthetic. Produced by Romance Films with creative agency Johannes Leonardo, the project employs high-contrast lighting and atmospheric smoke to underscore the performance. The film utilizes live-action technique to capture the dancers and musicians in constant motion, framing the brand within a raw, urban-inspired visual language.
Style
Horizontal, Cinematic, Neon
Industries
Color
Jet Black
Violet
Background
Warehouse
Context
Music Video
Associated creatives
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