Adidas: Harden Vol. 4
Brand
Date
Mar 2024
Description
Adidas highlights the Harden Vol. 4 signature basketball shoe in this commercial spot, produced by STADIUM. The film captures James Harden within a moody, dimly lit arena environment, balancing intimate portraiture with high-energy outdoor basketball sequences. The production leans into cinematic framing and a desaturated color palette to define its visual identity. By utilizing live-action techniques and slow motion, the piece maintains a rhythmic pace that emphasizes the athlete's movement and the footwear's design.
Style
Horizontal, Cinematic, Desaturated
Techniques
Slow motion
Industries
Color
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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